Organizations grow, win, and thrive when they develop a leadership voice that inspires action and change—and pinpoints the right decision makers

The outcomes you need

The Sommerfield team develops and implements strategic PR programs and leadership voice initiatives that help achieve the goals of successful institutions, corporations, CEOs, thought leaders, investors, entrepreneurs, and authors.

We have done it for over 30 years.

Approach

We help organizations launch and accelerate transformative communications strategies by…

  • Changing target audiences’ perspectives on major global, social, and business issues that matter to your company

  • Refining perceptions of your brand and organization

  • Increasing your visibility and generating outsized media coverage

  • Clarifying misconceptions

  • Defusing controversies

  • Convening allies and supporters

  • Stress-testing your corporate narrative for authenticity and impact

  • Associating you and your organization with ideas and institutions that help build your reputation

Who we are

Sommerfield Communications was launched in 1995 to serve top professional and financial services firms, tech companies, nonprofits, investment firms, universities, and public intellectuals.

The firm was acquired in early 2021 by global PR firm Allison Worldwide. In late 2025, Sommerfield’s leaders moved and relaunched an independent Sommerfield Communications - version 2.0, leveraging added digital, documentary, narrative, podcast, and social media expertise.

  • Messaging and narratives

  • Thought leadership initiatives that advance positioning and overall business objectives

  • CEO and executive eminence strategies

  • Videos and documentary programs that win hearts and minds

  • High-impact media relations and media placement programs

  • Byline articles and op eds

What we do

  • Survey and desk research programs to fuel PR, marketing, and business development

  • Reports, webinars, white papers, speeches, and presentations

  • Books and book promotion programs

  • Crisis and issues management strategies – in the moment as well as preparedness initiatives

  • Effective LinkedIn and other social strategies

  • Boston Consulting Group

  • L.E.K. Consulting

  • FTI Consulting

  • PwC Strategy&

  • Cambridge Associates

  • UBS Asset Management

  • UL Solutions

  • Cbiz Marks Paneth

  • EY

  • Greater Commercial Lending

  • SV Health Investors

  • Rockefeller Foundation

  • Innosight (Huron)

  • Compass

  • RPM Living

  • Colliers

  • Summit Partners

  • RA Capital

  • The Tony Elumelu Foundation

  • Heirs Holdings

  • LRN Corporation

  • Amazon

  • KPMG

  • IBM

  • IHG

  • Kyndryl

  • Nucor

  • Bertelsmann AG

  • Hearst

  • CBRE

  • Cushman & Wakefield

  • JLL

  • Tripadvisor

  • Novo Nordisk

  • PepsiCo

  • Deloitte

  • Heidrick & Struggles

  • The Economist

  • The Hammerstein Foundation

  • McKinsey & Company

  • Omnicom Group

  • Adidas

  • Memorial Sloan-Kettering Cancer Center

  • Perkins+Will

  • HKS Architects

  • EQ Office

  • Beacon Capital Partners

  • Matterport

Our experience

Sommerfield and its leaders have served…

Leadership team

  • Frank Sommerfield

    MANAGING DIRECTOR

    Frank Sommerfield is an accomplished corporate and institutional communications advisor and entrepreneur. His specialties include crisis communications, issues management, thought leadership strategy and execution, editorial services and narrative and message development. Following eight years as a business journalist and positions at Ogilvy Adams & Rinehart and Fleishman Hillard, he founded Sommerfield Communications, Inc. in 1995. The firm was acquired and housed at Allison PR in 2021 and became independent again in 2025. Frank has a B.A. from Columbia University and resides in Manhattan and Egremont, MA.

  • Alan Ampolsk

    MANAGING DIRECTOR

    Alan Ampolsk is a senior writer, message, and thought leadership content developer, strategist, and C-suite communicator. He helps establish the leadership voice and creates the messages and materials that deliver it, on behalf of senior leaders and leading brands and organizations, enabling them to address critical business issues and emerging trends.  Prior to joining Sommerfield Communications in 2005, he was a senior partner at Fleishman-Hillard, where he led the firm’s global technology practice and founded its communications strategy group. He begain his agency career at PRISM, a healthcare specialty agency, where he managed an HIV professional relations program on behalf of The Burroughs Wellcome Co. His writing on behalf of clients regularly appears in HBR, Barrons and The Hill, among others. His editorial credits include feature articles in New York Magazine, Manhattan Inc., and Air and Space/Smithsonian. He earned a B.A. in religion and history from Columbia University and an M.S. in policy analysis/health management from the New School.

  • Ed Fanselow

    MANAGING DIRECTOR

    Ed Fanselow is a veteran public relations and corporate communications practitioner with nearly two decades of experience across a variety of industries including financial/professional services, manufacturing/industrials, prop-tech, architecture, and commercial real estate. His specialties include thought leadership, storytelling/content strategy, crisis communications, executive positioning, employee engagement communications, change management and media relations. Earlier in his career, Ed led corporate communications for two multi-billion-dollar global commercial real estate services organizations—Cushman & Wakefield and Colliers—and, prior to that, served in senior communications and marketing strategy roles with Fortune 500 firms CBRE and JLL. A graduate of Northwestern University’s Medill School of Journalism, Ed began his career as an award-winning staff writer for a variety of major news organizations including the Chicago Tribune, the Chicago Sun-Times and the Indianapolis Star. He received a postgraduate certificate in professional services marketing from the University of Maryland’s Smith School of Business.

  • Tony Rossello

    MANAGING DIRECTOR

    Tony Rossello is an award-winning filmmaker and creative director specializing in short-form documentaries, branded content, and narrative storytelling for mission-driven organizations. With a background that bridges technology, strategy, and the arts, he brings a distinctive perspective to visual communication—translating complex ideas into clear, emotionally resonant stories. Before transitioning full-time into film, Tony spent over a decade in software and management consulting, experience that informs his approach to leadership storytelling and organizational culture. His projects have included collaborations with Fortune 500 firms, non-profits, and cultural institutions such as the Museum of Modern Art, where his work is part of the museum’s permanent collection. He has a B.S. from the University of Maryland and a certificate in film directing from NYU’s Tisch School of the Arts.