Watch the trailer for the documentary we developed for a performing arts organization.

Organizations grow, win, and thrive when they develop a leadership voice that inspires action and change—and pinpoints the right decision makers

The outcomes you need

The Sommerfield team develops and implements strategic PR programs and leadership voice initiatives that help achieve the goals of successful institutions, corporations, CEOs, thought leaders, investors, entrepreneurs, and authors.

We have done it for over 30 years.

Approach

We help organizations launch and accelerate transformative communications strategies by…

  • Changing target audiences’ perspectives on major global, social, and business issues that matter to your company

  • Refining perceptions of your brand and organization

  • Increasing your visibility and generating outsized media coverage

  • Clarifying misconceptions

  • Defusing controversies

  • Convening allies and supporters

  • Stress-testing your corporate narrative for authenticity and impact

  • Associating you and your organization with ideas and institutions that help build your reputation

  • Leveraging creativity, emotion and sustained engagement—in the medium of documentaries and sophisticated videos—to tell important stories that win advocates and persuade influential audiences.

Who we are

Sommerfield Communications was launched in 1995 to serve top professional and financial services firms, tech companies, nonprofits, investment firms, universities, and public intellectuals.

The firm was acquired in early 2021 by global PR firm Allison Worldwide. In late 2025, Sommerfield’s leaders moved and relaunched an independent Sommerfield Communications - version 2.0, leveraging added digital, documentary, narrative, podcast, and social media expertise.

  • Messaging and narratives

  • Thought leadership initiatives that advance positioning and overall business objectives

  • CEO and executive eminence strategies

  • Documentary film and video programs that win hearts and minds

  • High-impact media relations and media placement programs

  • Byline articles and op eds

What we do

  • Survey and desk research programs to fuel PR, marketing, and business development

  • Reports, webinars, white papers, speeches, and presentations

  • Books and book promotion programs

  • Crisis and issues management strategies – in the moment as well as preparedness initiatives

  • Effective LinkedIn and other social strategies

  • Boston Consulting Group

  • L.E.K. Consulting

  • FTI Consulting

  • PwC Strategy&

  • Cambridge Associates

  • UBS Asset Management

  • UL Solutions

  • Cbiz Marks Paneth

  • EY

  • Greater Commercial Lending

  • SV Health Investors

  • Rockefeller Foundation

  • Innosight (Huron)

  • Compass

  • RPM Living

  • Colliers

  • Summit Partners

  • RA Capital

  • The Tony Elumelu Foundation

  • Heirs Holdings

  • LRN Corporation

  • Amazon

  • KPMG

  • IBM

  • IHG

  • Kyndryl

  • Nucor

  • Bertelsmann AG

  • Hearst

  • CBRE

  • Cushman & Wakefield

  • JLL

  • Tripadvisor

  • Novo Nordisk

  • PepsiCo

  • Deloitte

  • Heidrick & Struggles

  • The Economist

  • The Hammerstein Foundation

  • McKinsey & Company

  • Omnicom Group

  • Adidas

  • Memorial Sloan-Kettering Cancer Center

  • Perkins+Will

  • HKS Architects

  • EQ Office

  • Beacon Capital Partners

  • Matterport

Our experience

Sommerfield and its leaders have served…

Leadership team

  • Frank Sommerfield

    MANAGING DIRECTOR

    Frank Sommerfield is an accomplished corporate and institutional communications advisor and entrepreneur. His specialties include crisis communications, issues management, thought leadership strategy and execution, editorial services and narrative and message development. Following eight years as a business journalist and positions at Ogilvy Adams & Rinehart and Fleishman Hillard, he founded Sommerfield Communications, Inc. in 1995. The firm was acquired and housed at Allison PR in 2021 and became independent again in 2025. Frank has a B.A. from Columbia University and resides in Manhattan and Egremont, MA.

  • Alan Ampolsk

    MANAGING DIRECTOR

    Alan Ampolsk is a senior writer, message, and thought leadership content developer, strategist, and C-suite communicator. He helps establish the leadership voice and creates the messages and materials that deliver it, on behalf of senior leaders and leading brands and organizations, enabling them to address critical business issues and emerging trends.  Prior to joining Sommerfield Communications in 2005, he was a senior partner at Fleishman-Hillard, where he led the firm’s global technology practice and founded its communications strategy group. He begain his agency career at PRISM, a healthcare specialty agency, where he managed an HIV professional relations program on behalf of The Burroughs Wellcome Co. His writing on behalf of clients regularly appears in HBR, Barrons and The Hill, among others. His editorial credits include feature articles in New York Magazine, Manhattan Inc., and Air and Space/Smithsonian. He earned a B.A. in religion and history from Columbia University and an M.S. in policy analysis/health management from the New School.

  • Tony Rossello

    MANAGING DIRECTOR

    Tony Rossello is an award-winning filmmaker and creative director specializing in short-form documentaries, branded content, and narrative storytelling for mission-driven organizations. With a background that bridges technology, strategy, and the arts, he brings a distinctive perspective to visual communication—translating complex ideas into clear, emotionally resonant stories. Before transitioning full-time into film, Tony spent over a decade in software and management consulting, experience that informs his approach to leadership storytelling and organizational culture. His projects have included collaborations with Fortune 500 firms, non-profits, and cultural institutions such as the Museum of Modern Art, where his work is part of the museum’s permanent collection.

  • Ellen Barry

    EXECUTIVE ADVISOR

    For more than 30 years, Ellen Barry has provided strategic communications advice to C-Suite members and Boards of Directors navigating complex issues, including multinational financial transactions, natural disasters, M&A work, IPOs and CEO succession planning. Engagements have included advising a storied U.S. company around a major industrial accident, restructuring for a global tech company, succession planning and layoffs with a founder-based data firm, advising a national think tank focused on the heartland, and financial communications and investor relations for a multinational telecom firm. During the early days of the pandemic, she led a multinational team managing the first virtual IPO on Euronext Amsterdam, seamlessly coordinating stakeholders, time zones and languages. She has led global teams in-house and at consultancies -- for such organizations as Cardinal Health, Teneo, Joele Frank and LIVESTRONG. Her expertise includes high-level crisis counsel, CEO advisory, financial and corporate messaging, employee communications, ESG and CSR reporting and investor and government relations. She is a Georgetown University graduate and a guest lecturer at USC’s Annenberg School for Communication.

  • Jennifer Fix

    SENIOR CONSULTANT

    Jessica Fix is an integrated marketing leader with more than 15 years of experience developing data-driven campaigns that drive engagement, influence behavior and deliver measurable results. She spent nearly 13 years at Allison PR, where she led award-winning work across social media, influencer marketing, and media relations. Her experience spans consumer brands, healthtech, education, hospitality and executive thought leadership, with clients including Blue Bunny, 1-800 Contacts, ResMed, Invitae, Lingokids, Connections Academy, IHG Hotels & Resorts, Pepsi, Financial Engines, PwC and and others. A career highlight was leading UL's Fire Safety Research Institute public education programs, including the viral Close Before You Doze campaign and Take C.H.A.R.G.E. of Battery Safety initiative. Today, Jessica is a marketing strategy consultant helping brands, executives, and agencies develop high-impact campaigns, thought leadership programs, and social and influencer initiatives.

  • John Sommerfield

    SENIOR CONSULTANT

    John Sommerfield is a corporate communications, media relations, content strategy, and marketing practitioner with over 25 years of experience helping technology, financial services, professional services and aerospace and defense companies build visibility and credibility. He recently served as chief communication officer and marketing leader for the award-winning autonomous drone innovator PteroDynamics. He has extensive experience in financial services and payments, having held communications and marketing roles at Charles Schwab, Silicon Valley Bank, Embarcadero Technologies, and global payments processors i2c and Boku. John’s PR and media relations experience includes work with National Semiconductor, LexisNexis, Check Point Technologies and Urban Catalyst, among others. John was also was managing editor of PYMNTS.com, has published dozens of white papers based on primary industry research, and has penned and placed thought leadership in trade and national media outlets. John earned a B.A. in French and international relations and an M.A. in international political economy from Stanford University.